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Neal & Wolf DRY Shampoo: How to make this your BEST product launch yet!

Neal & Wolf DRY Shampoo: How to make this your BEST product launch yet!

You asked... WE LISTENED!

Neal & Wolf Dry Shampoo has landed and we want to help our salons make this their best new product launch EVER!

This guide will help you with:

  • Product Information
  • Building excitement
  • The BIG Launch
  • Post inspiration
  • Tips & Tricks
  • Asset links
  • Marketing Ideas
  • Sell-through tips

The Product

Neal & Wolf DRY Shampoo is designed to refresh hair between washes leaving your hair feeling fresh, fragranced and ready for styling. The combination of naturally derived Tapioca Starch and Betaine absorbs excess oils whilst gently moisturising your hair and scalp.

  • Absorbs oils and odours
  • Waterless Washing
  • Vegan Friendly
  • Signature Scent
  • Sulphate & Paraben Free
  • DEA & TEA Free
  • Gluten Free
  • UV/Thermal Protection
  • For All Hair Types
  • Cruelty Free

The product

The Countdown/Product Tease

Building excitement is key to launching any product or new range, and this will be no exception. We recommend posting a countdown/teaser images leading up to your launch date.

In posting these, you will be creating curiosity for your clients, enticing them to ask you for more details and encourage engagement in your posts, which will then boost exposure.

Click here to download our FREE teaser asssets however feel free to create your own!

 The Countdown

Caption idea:

"Something NEW is coming to *insert salon name*. What do you think it is?"

Initial Launch

After your countdown you need to complete your main launch on socials. We recommend posting one main image to launch the product.

Example Posts & Caption Ideas


Caption 1:

'''Introducing Neäl & Wølf DRY Shampoo!

Designed to refresh your hair between washes leaving your hair feeling fresh and fragranced.

Available at *insert salon name* NOW!"


Caption 2:

"Refresh your hair routine, no matter what your hair type, with the newest product to join the Neal & Wolf Collection here at *insert salon name*!

Introducing Neal & Wolf DRY Shampoo!"

 Initial LaunchInitial Launch 2

Social Post Ideas

  1. Before/Afters - The most powerful asset for DRY Shampoo and the best part... there are INSTANT results.
  2. Reels - A great way to boost engagement. Show you using the product & talk about the benefits.
  3. Complimentary Products - Share which other products in the range compliment DRY Shampoo, or show how it compliments products they already use.
  4. Cheap vs Luxury - Show a comparison of a drugstore competitor and why they need Neal & Wolf.
  5. Salon Display - Take images/videos of the DRY Shampoo on your display in salon, and highlight 'NEW'.
  6. Get The Look - Use the Dry Shampoo in a 'Get The Look' style video/photo, showing how clients can use the Dry Shampoo to style at home.

Social post

We have created lots of content for you to use on your salon's social media platforms! Click here to download.

Email Marketing

To compliment your social launch it is advised to send out a marketing campaign to all your customers via email. Examples below

  1. Tease/Countdown E-shot- Similar to your social teaser, build excitement around the launch and get customers guessing.
  2. Launch E-shot - A great way to get the product in all of your customers inboxes!
  3. Information/Deal E-shot - Highlight USP's, share before and afters and encourage customers to pop in an try!

Suggested Email Services:

 Email marketing

TEXTURE Dry Finishing Spray vs DRY Shampoo?

Whilst both products absorb excess oils and product build-up, TEXTURE Spray also adds volume and texture, helping prime and prepare hair for styling. DRY Shampoo is great for refreshing hair through waterless washing, whilst TEXTURE creates volume for a lived-in messy texture that we all love.

Here’s an easy way for clients to remember the difference: Use DRY shampoo in between washes to keep your hair clean and fresh. Use TEXTURE spray before/after styling to add texture and volume, whilst keeping styles in place for longer.


Colour Scheme & Font Styles

Themes and set styles help to create consistency throughout your posts, helping your brand/salon become easily recognisable for your clients.

Below are the Neäl & Wølf branding guidelines. You can use these for any/all content, or select your own based on your salon's branding.

 Color scheme

POS & Marketing Materials

We have created POS & Marketing Materials for you to use in salon to help sell DRY Shampoo. FREE POS kit when you purchase 12 x DRY Shampoo 250ml.

  • 1 x A2 Poster
  • 2 x A5 Tent Cards


Neal & Wolf DRY Shampoo available now at Salon Promotions. Shop Now!

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