About Us

We know what your clients and your stylists want

Strength from experience

We have been trading for over 10 years and our team has over 40 years experience, working with brands such as ghd, Joico and Fudge.

An instinct for sourcing quality brands

We travel the world in search of the very best, mixing the established and cutting edge with the new and original - brands like Alterna, Cloud Nine, Hot Tools, Kent Salon, Silky, KeraStraight, Neäl & Wølf and Olaplex

Our winning formula

It's the result of our combined experience in the industry, years of research into what clients want, and extensive product development and testing to make absolutely certain those needs are met. And it's this unique mix that allows us to be so flexible on the commercial deals we can put together for you.

Mission Statement

Our Vision
A world of professional and creative hairdressing salons.

Our Mission
To provide high quality brands to hair salons, at a cost effective price to enable mutual and beneficial growth and profitability over a sustained period.

We aim to offer World Class customer service with a local feel; and training solutions that will educate, inspire, and drive our customers.

Our Goals

• Our aim will be to grow current brands throughout the UK and beyond.
• To develop and retain employees
• To offer Lean & Efficient processes
• For our education team to reach across our client base
• Improve profitability