If there’s a time to experiment with new and exciting hair colours, cuts, and styles, it’s the summer. Your clients are finally able to let loose and enjoy some freedom and are more ready than ever to get summer ready hair. We might not be hopping on the next flight to our favourite overseas holiday destination, but that doesn’t mean we’re not looking for those summer locks for staycation breaks, garden parties and just enjoying the summertime.
We’ve put together our predictions for the top summer hair trends for 2021, and which of our bestselling products you need to inspire you & your clients to get those locks looking and feeling great all summer long!
What hair trends do you need to watch for this summer?
As a colourist and stylist, it’s essential you keep up with the ever-changing hair trends. For summer 2021, we’re looking at fringes, short bobs or long hair with a blunt cut.
Bold and brave clients are likely to be choosing mermaid tones or rainbow hair, getting back out there now lockdown is (hopefully) coming to an end!
Our creative team predict that blondes are going to be softer with #honeyhighlights. Even platinum blondes are featuring warmer and golden tones.
We’ll also be seeing contrasted brunette, caramel balayage, the money piece, copper and summer just wouldn’t be summer without those pretty pastels.
Another trend we’re seeing is clients embracing their natural tones more; after a year of no salon visits many clients have embraced their natural looks more, and are looking for ways to enhance this rather than change their colour completely.
Sounds good to us!
Summer Hair Colours
As your clients get back into their hair colour routine, Neal & Wolf have launched the latest break-through in Demi-Permanent Colour, Glaze True Demi Liquid Toner and the timing couldn’t be better. With clients seeking out the perfect summer blonde balayage, high shine caramel brunette, or honey, sun-kissed blonde highlights, it’s no surprise this is already a huge hit for professional colourists.
Glaze True Demi is a multi-functional, liquid toner, available in 12 intermixable shade, allowing creative colouring. Glaze neutralises & tones, refreshes colour, lasts up to 24 washes and locks in moisture.
Stay ahead of the trends with this latest range - Demi-Permanent Colour - Colour (salonpromotions.co.uk)
Choose Hair Oils for extra summer hair protection
Hair oil locks in moisture to prevent hair from drying out, which is a must for clients during the summer months (even in the UK!).
Using a salon approved oil also has many other benefits, Olaplex No.7 has many benefits but is a must for heat protection. Not only does it provide heat protection up to 450 degrees, it provides UV protection in the sun or blue light, tames fly-always and can be used as a styling oil.
PRO TIP – For the ultimate shine and finish, mix a few drops of No.7 with No.6 and apply to damp or dry hair.
The best-selling Neal & Wolf Velvet Nourishing Oil is perfect for unruly hair, containing argan, avocado and jojoba oils it leaves hair shiny and protects against UV damage. It’s also recommended for curls, leaving them glossy and defined, without weighing hair down.
For clients needing to banish the frizz, Alterna Caviar Anti Frizz Nourishing Omega Oil is a must. The lightweight, nourishing treatment oil controls frizz for up to 72 hours.
Summertime hair treatments
Professional stylists like yourself know the importance of hair masques and a good weekly treatment, but do your clients? After all, a good haircare routine is just as important as a skincare routine.
The newest member to the revolutionary brand Olaplex is the No.8 Moisture Mask. Recommended for weekly use after shampooing, it provides intensive moisture to treat damaged hair. It instantly smooths hair, adds body and shine.
For the more unruly mane, the KeraStraight Intense Protein Mask is designed to repair and reconstruct hair. It forms a protein net which transforms fine, weak, and damaged hair.
Embracing air-drying during the summer
Encourage clients with damaged hair to ditch the dryer over summer. Embrace the natural look and get to know your own hair’s texture.
Alterna My Hair. My Canvas. Shine On Defining Foam is perfect for curls, adding moisture and smoothness without weighing curls down.
Give your client’s the best professional advice and salon approved retail products to maintain and protect hair, leaving bad hair days behind!