"Mind Your Own Business" Course
The Mind Your Own Business Series will navigate us through the ever-changing business landscape of our industry and thus enable us to plan and prioritise for now and the future, put together by our National Sales Manager, Nick Riley and we’re delighted to announce an amazing guest speaker to co-host our ‘Mind Your Own Business’ series of salon growth courses - Steve Rowbottom.
Dates Available for Module 1:
Monday 26th-27th October 2021 (2 Days)
Module 2: Leadership
Dates Available for Module 2:
Monday 9th-10th November 2021 (2 Days)
Module 3: Master Your Market
Dates Available for Module 3:
Monday 24th-25th November 2021 (2 Days)
The Mind Your Own Business Series will navigate us through the ever-changing business landscape of our industry and thus enable us to plan and prioritise for now and the future.
Opportunities are limitless for the modern salon that is equipped and has solid commercial plans to capitalize and maximise their market share in every key area of the business.
Through the rise of the digital age, the 21st century consumer is more conscious and has far more choices that in turn raise the expectation bar to new levels.
We’re delighted to announce an amazing guest speaker to co-host our ‘Mind Your Own Business’ series of salon growth courses - Steve Rowbottom.
Steve brings a wealth of business acumen, along with co-owner Marc Westerman they established the multi award-winning Westrow hairdressing group in 1987. Steve has, as head of creative direction, taken the brand from strength to strength, with the brand now boasting nine salons across Yorkshire and a 5,000 sq ft multi award-winning educational Academy in the heart of Leeds.
Responsible for elevating the profile of the business in the industry, the brand has become winner and finalist of more than 80 key industry awards over the last 32 years – including numerous colour awards – with Steve also being finalised six times in the North Eastern Hairdresser of the Year category at the prestigious British Hairdressing Awards.
Steve was instrumental in the Westrow Academy scooping the prestigious Training award at the 2016 and 2018 British Hairdressing Business Awards for the brand’s state-of-the-art Westrow Academy and was crowned 2012 Business Director of the Year at the British Hairdressing Business Awards. Steve and Marc also won the 2017 Business Director of the Year award, making them the first salon business owners in the UK to achieve Hall of Fame status in this category (awarded once the category has been won three times).
Module 1: The Shape of your business will cover the below elements:
- SWOT Analysis
- Economic and Monetary aspects of running a business
- Developing your vision and strategy
- The Pricing model and price vs demand
- The Marketing Mix
- Profit & Loss
- What is profit?
- Smart goals
Module 2: Leadership:
- Role of a leader
- Training your team
- Attitude Analysis
- Flex your leadership style/ man management
- What your team wants from you
- Performance Management
Module 3: Master your Market:
- Market driven
- Product Driven
- Client segmentation
- Methods of communication
- Effective Social Media
- Selling Products and services