What’s next for hair care in 2020?

The hair care industry is fast-paced with customer needs and tastes constantly evolving. There's always a new innovative brand or product just round the corner, and salons that recognise these early can really benefit. With new year, and a new decade, fast approaching, here are our predictions for hair care trends in 2020.

Going Natural

Consumers are rapidly becoming more environmentally conscious, driven by the 'Attenborough Effect' following moving documentaries such as Blue Planet. Hair care products are no exception, and as this change in behaviour continues, so will the need for more sustainable and vegan-friendly products. Consumers are becoming more ethically aware of what ingredients are used in their hair products and brands using chemicals such as sulphates and parabens, are quickly becoming a taboo.

Clients will expect to be offered products that are safe from harmful chemicals, cruelty-free and sustainable for the environment, and salons should see this as an opportunity rather than a threat. Adopting the natural approach comes with a wealth of benefits for both clients and business, and salons should be progressing alongside this movement. Brands such as Neal & Wolf and Olaplex have already made sustainability a core part of their brand ethos.

Silvers & Golds

Hair colours never go out of style, but year on year we see new trends emerging. Rose gold has been a growing influence on the hair and beauty industry since Pantone chose it as the colour of the year back in 2016. We're sure rose gold hair will continue to see it grow in 2020 as more women dare to try a golden pink tint.

For a long time, grey hair was considered ‘dull’ or ‘ageing’ but 2019 saw popularity grow. Cooler, icy tones have also proven popular and we expect to see this trend continue through 2020 with more clients looking to build in lilac, silver and platinum tones too.

Balayage is another hair colour trend that has been incredibly popular and is now one of the most popular colour requests at salons today. We predict that this look will continue but with more clients looking to fade the natural tones out and add in a pop of colour. Pastel and copper tones are definitely set to hit the headlines this year.

Return Of The Perm

Eighties perms and curls are ready to make a comeback next year, but with a sleek and modern twist. Unlike the eighties, perms no longer have to be tight, frizzy curls - they can be used to create volume and a natural wave too.

The effortless beach waves are a big look and more and more consumers are looking for ways to achieve this as an everyday look. Curls are definitely fashionable again and we’ll soon see more clients coming into salons looking for the modern-day curl treatment. Hot Tools curling tools are the perfect addition for any stylist wanting to create perfect curls every single time!

Turn Up The Volume

Volume is always on-trend and in 2020, we will see more clients on the hunt for voluminous cuts and styles. Big blow-dry’s, choppy cuts and volumising products will be on the rise as clients look to thicken their locks and embrace the big hair trend.

Achieving and maintaining this voluminous look can be challenging at home, so clients will be looking to purchase salon products they can trust whilst receiving their treatments.