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Set to take the UK Hair industry by storm, Goddess is more than a brand; it’s a movement, inspired by two sisters who dared to dream big and build something extraordinary.
Who Is Goddess Maintenance Co.?
Founded by two sisters who grew up in the heart of the Mid West, surrounded by strong family values and hard work. They came from a long line of entrepreneurs, each generation leaving their unique stamp on the family business. But the sisters had dreams of their own; to transform the salon experience with smart, science-driven formulas that no one else offered.
In 2023, they partnered with two innovative industry leaders; Edward Connaghan Denise Russell - powerhouses behind brands such as Olaplex and K18. They have spent the past year developing a bold new brand: Goddess Maintenance Co.
In a saturated market, Goddess Maintenance Co. is set to take the UK Hair Industry by storm with its promise of high quality products that simplify beauty routines, with a dedication to clean formulations and a spirit of innovation that will raise the bar in the haircare industry. Their brand celebrates beauty, empowerment and innovation.
What Is Goddess?
A biotech-powered leave-in treatment mask designed to reduce blow-dry time, enhance manageability, and deliver protection with every single application.
What Makes It Different?
Powered by the proprietary Goddess Molecule, this multi-benefit formula protects, repairs and strengthens from the inside out while forming a lightweight barrier that shields against heat, pollution and frizz—ensuring smoother, faster, and longer-lasting blowout.
The Science. Meet the Goddess Molecule…
The Goddess Molecule is a dual action macromicro peptide drawn from decades of experience within the silk biomaterials research
- Micropeptide
o Small molecular weight
o Goes deep into the hair quickly
o Builds from the inside out
- Macropeptide
o Large molecular weight
o Stays close to the hairs surface
Working together through a process called cooperative absorption the Micropeptide helps the Macropeptide stick better to the hairs surface. This creates a strong protective barrier on the hair from cortex to cuticle.
How To Use Goddess?
A little goes a long way. To be used with every client.
Cleanse hair thoroughly to remove product build-up.
Apply a dime (pea) sized amount to damp hair (more if needed based on length, density and texture) and work through from mid-shaft to ends working up to the roots.
Blow-dry to activate the products structural properties immediately or let your hair dry naturally to enhance your natural curl pattern.
Style as usual.
A must-have product for every salon professional looking to elevate their blow-dries.
Potential Salon Profit
120 uses per bottle (300 ml) = 66p per application
RRP per in-salon service for a Goddess Biotech Blowout = £5 - £10 per service (encourage your clients to try it and they’ll want to take the retail bottle home!)
With every application, it strengthens, adds shine, enhances manageability, and delivers protection, setting the foundation for flawless long lasting styles.
Sell-through ideas
- Offer an in-salon Goddess Biotech Blowout for £5, and the client gets the Goddess Take Home size for £25 (£5 saving)
- Buy the Goddess Take Home size for £30, get a FREE in-salon Goddess Biotech Blowout
Discover Goddess Maintenance today, exclusive to Salon Promotions.