Support & Inspiration
Who doesn’t want to earn a little extra each month? In this blog we will talk you through our tips and tricks to make Selling Retail in the salon feel easier and more achievable for those who dread the thought of up-selling products to their clients.
Selling retail in your salon is a fantastic way to boost your profit margins and it really isn’t as scary as it first may sound!
1) KNOW YOUR WORTH
We understand that as Salon Owners and Stylists your main priority isn’t to sell products and in fact just the mere thought of turning into a ‘salesperson’ can make you shudder.
We often hear salons saying that consumers aren’t buying from them, but when our account managers have spent time with them we actually find that stylists aren’t encouraging customers enough to buy in salon.
It’s important to recognise that your clients trust you with one of the most important physical featur
If there’s a time to experiment with new and exciting hair colours, cuts, and styles, it’s the summer. Your clients are finally able to let loose and enjoy some freedom and are more ready than ever to get summer ready hair. We might not be hopping on the next flight to our favourite overseas holiday destination, but that doesn’t mean we’re not looking for those summer locks for staycation breaks, garden parties and just enjoying the summertime.
We’ve put together our predictions for the top summer hair trends for 2021, and which of our bestselling products you need to inspire you & your clients to get those locks looking and feeling great all summer long!
What hair trends do you need to watch for this summer?
As a colourist and stylist, it’s essential you keep up with the ever-changing hair trends. For summer 2021, we’re looking at fringes, short bobs or long hair with a blunt cut.
Adding Value With Salon Treatments
Generating extra income for your salon by offering additional services may not be as difficult as it first sounds! Treatments don’t always have to break the bank which means there’s something for everyone. Not only are treatments beneficial for your clients whose hair will be left feeling amazingly healthy, but they also increase the chances of your client wanting the same treatment every time they come back to the salon creating repeat business.
We can all very easily become accustomed to our go to service and be wary of trying anything new, often we won’t try something unless it’s been suggested/recommended by someone we trust (and who do your clients trust more than their stylist?!) - below we have compiled a list of our favourite in salon treatments, what you can charge for them and who they’re best suited to.
The demand for easy-to-manage, shiny and healthy hair is the inspiration behind KeraStraight’s award-winning range of treatments. KeraStraight has been designed to repair and smooth hair simultaneously and leaves hair feeling healthy, looking gorgeous and stronger with a shine that can't be beaten.
The protein treatments and styling products transform, revitalise & repair hair, and the in-salon treatments have the potential to increase your salon’s income by up to £156k a year.
Just one service per week (based on the RRP £200), and 4 intense Boost Services (RRP £30 each), equates to a monthly income of £1,300.
Charging £150 for the initial services provides a monthly income of £1,170. These figures are based on just one service. Imagine the income if you provide this awar
Salon Promotions and Neal & Wolf are proud to announce a partnership with the Green Salon Collective. The Green Salon Collective is the original authority on salon sustainability throughout the UK and Ireland, and we’ll be working closely with them to bring a greener future to all of our salons and continue our commitment to being a company with sustainability at its’ heart.
Recent studies have shown that the UK hairdressing industry recycles just 20% of the plastic it uses, and 99% of hair foils end up in landfill. By partnering with Green Salon Collective you'll be able to recyclable traditionally hard-to-recycle items including hair foils, PPE and even hair!
GSC enables salons to become more sustainable, ethical businesses via their recycling, education & accreditation offerings, and in the space of just their first 6 months (Jul–Dec 2020) they have helped keep the following away from landfill:
- Recovered over 400 kilograms of hair which will be used towards cleaning our waterways and help with gardening composting projects.
- Recycled over 2.3 tonnes of used foil and colour tubes.
- Recovered and recycled over 230 litres of leftover colour and bleach, plus over 200 kilograms of PPE & Plastic.
- In addition, all of the profits raised from the commodity sale of these recycling processes have helped support local charities such as Haircuts4Homeless, Foodcycle, The Hair & Beauty Charity and other sustainable projects such as tree planting
How does the Green Salon Collective work?
Start by ordering one of the GSC starter packs. These include everything you need to get started including recycling bins, a pre-paid returns box and point of sale for your salon. Once your box is ready for collection contact Green Salon Collective to arrange the collection. Each returns box fit up to 350 clients worth of hair or slightly less in used foil and empty colour tubes into each box.
How much does this cost?
GSC don't charge a subscription fee for this service, however there is a fee for each of the returns boxes you purchase. The cost for these boxes start at £175, but can be cheaper if purchased in bulk. There are also "mini" freelancer sized boxes available for £94.00. To cover the cost of this service GSC suggest adding a "Green Fee" to your services of £1 or £2. Some salons call it an eco-fee or a sustainable fee, but either way, this extra charge covers all future costs of using this service. When surveyed the majority of clients will tell you they are more than happy to pay the extra charge. It’s also a great conversation starter for you to explain to your clients about all the great actions you’re taking with your salon waste.
What else do Green Salon Collective offer?
GSC teach salons that their sustainability is not defined solely by the products they use. Member salons are therefore educated on waste, energy and water consumption, food replacement tips, staff policies and social responsibilities.
Working with independent sustainability experts, GSC have partnered with The Liminality who are all about getting organisations over the threshold and in the door of true sustainability. Their new accreditation is the first of its type within sustainability that’s now available for all salon owners throughout the UK and Ireland.
GSC member salons gain a huge point of difference over their local salon competitors. A recent poll of current members showed that each salon that joins GSC, gain on average, 3 new clients within the first 1-3 months.
As a Salon Promotions or Neal & Wolf salon you can also get a 15% discount off the Green Salon Collective services using discount code SPL15 so you can become a sustainable salon for even less. Just click the link below to start your sustainably journey, or speak to your account manager.
Posted: January 25, 2021
Everything a Hair Stylist needs to know to get started on Instagram
Instagram has become the favourite social network of many. It’s entirely visual, its sole purpose is to enable users to share images…the perfect platform for hairstylists!
Images Courtesy of @shaniabreckellhair
Here are our Top Tips to help get you get started on Instagram
It’s your Business…
…Right? So switch
Posted: January 14, 2021
What do the numbers on the shade chart stand for?
The numbers on a hair colour shade chart represent the depth and tone of the colour.
Anything that appears before the decimal point is the depth (how light or dark a colour is). The Neal & Wolf colours go from 1 to 10.
Posted: January 05, 2021
I hope you had an enjoyable, although somewhat different, Christmas and New Year.
By now you will be aware that the Government has rolled out new Covid-19 restrictions, which sadly includes the closure of salons once again. As always, I want to reassure you that our clients and colleagues are our number one priority, and we will do everything in our power to help support you all through this additional lockdown period.
We will remain operational in all departments throughout this period and have made many adjustments to ensure our staff can work safely and efficiently to support you on the phones, delivering orders, on-line education and on email.
- Our Customer service team will maintain normal opening hours between 8.45am until 5.15pm – Monday to Friday on the usual number 01282 444900. You can also contact us on email@example.com or via our social media channels
- Sales te
Posted: October 23, 2020
Give your clients chance to win £1000 when they buy any Hot Tools electrical from you this winter. All they have to do is:
- Buy any of Hot Tools product from your salon between the 1st Oct 2020 to 10th January 2021
- Go to: www.hottoolspromo.com and enter details
- Upload proof of purchase
Purchases should be made by 10.01.21 and the deadline to enter online is the 31st Jan 2021. The winner will be randomly selected after 31st Jan 2021 and notify withing 28 days
And if that isn't exciting enough you can also win £500
Hot Tools will be giving away a £500 cash prize to the best Hot
We love a new product launch at Salon Promotions, and the brand new Olaplex No.0 Intensive Bond Building Hair Treatment has got us all really excited! Our team joined the Olaplex education team for an amazing online training session. They also answered many of the questions we've been asked from stylists about this new product.
What is Olaplex No.0 Intensive Bond Building Hair Treatment?
Much like skincare and makeup, most products work best with a primer. Eye-shadow sits best and lasts longer when put on top of an eye-shadow primer, and makeup sits better on the face after a solid skincare routine. Think of Olaplex No.0 as the primer to your No.3 treatment. No.0 can certainly works on it's own and will provide repair; however, the product is intended to work as a two-part process. OLAPLEX technology works best when the product is wet in the hai