New and revolutionary, OLAPLEX™ is an upgrade service for hair colouring. Dean Christal from America is the man who made it all happen. He is persistent and audacious. It was designed by scientists Dr Eric Pressly PHD in Materials and Dr Craig Hawker PHD in Chemistry. With outside eyes and innovation: They both came from outside the world of cosmetic science.
OLAPLEX™ is scientifically proven to reduce breakages and make hair colour last longer.