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Neäl & Wølf Time To Shine 2018

Calling all young stylists, this is your opportunity to have your name and your signature style up in lights. We are proud to launch the prestigious Neal & Wolf Time to Shine Awards for its third year. It’s your time to shine, so read on for how you can enter.

We are seeking emergent stylists and barbers who are willing to put their styles on the line for a chance to become our very own Shining Star for 2018. The winner will be featured in Creative HEAD magazine, a leading hair industry resource that highlights the latest trends and techniques. The two runners-up will receive a year’s subscription to the Creative HEAD Club, which includes 10 issues delivered to your door and plenty of additional resources.

Each month until September 2018, a winner will be chosen as Stylist of the Month and will be awarded a Salon Promotions course of their choice, along with their own professional tool kit. Submissions can only be made online through our social media channels, so make sure to follow the instructions so you are eligible to enter.

It’s easy to enter the Time to Shine Awards. Simply upload some photos of your finished styling or barbering to either Facebook, Instagram or Twitter using the hashtag #TimeToShineAward and don’t forget to tag @nealandwolf in the post. Make sure to list which Neal & Wolf products you use to achieve your finished look. Please note that you must be working from a salon that stocks Neal & Wolf products to enter.

The Time to Shine Awards are a fantastic opportunity for any young stylist or barber to push boundaries and experiment with Neal & Wolf products to achieve exceptional styles. Get your work in front of hair industry experts and clients alike. We look forward to seeing your entry.

NEW! Silky Must Have's for 2018



Dear Silky Customer,

We are delighted to launch some new exciting shades/tones in the Silky Range to address current trends and customer demands.


The NEW products include:

5.11 Light Intense Ash Brown, 7.11 Intense Ash Blonde, 9.11 Very Light Intense Blonde

12.113+ Extra Very Light Beige Blonde, 12.22+ Very Light Iris Blonde, 12.11+ Extra Very Light Ash Blonde

90.22 Rose Pearl

These new colours will give you a higher lightening power to reach all the shades and the lightest tones of blonde colours that your clients are currently demanding together with those new Ash Blonde trends seen on the catwalks.

To make it easy for you – we have put together an introductory deal, click here to purchase the deal.


**We will be discontinuing the following Blonde shades once stock runs out**

  • Golden Intense Blondes – 7.33, 8.33, 9.33
  • Extra Light Natural Beige Blonde – 12.03
  • Ash Copper Blondes – 9.41 and 7.41
  • Champagne – 90.32

If you would like any more Silky information please call your sales consultant, educator or our customer services team on 01282 444900.  Alternatively please email info@salonpromotions.co.uk.

Happy Colouring!

Mega Flash End of March Sale


Mega flash deals are coming to Salon Promotions on 28-29th March, two days only.
You can enjoy up to buy one get one free discount.
To request a deal sheet please contact your sales consultant or contact Salon Promotions head office on 01282 444900

New Alterna Signature Retail Stand

The NEW! Alterna Signature Retail Stand has arrived! It comes in 3 sizes:
S: 1,120mm (W) x 1,905 (H)
M: 1,500mm (W) x 1,905 (H)
L: 1,880mm (W) x 1,905 (H)

Contact your sales consultant today or Salon Promotions Head office on 01282 444900 to find out how to get it for free!

Important Information About Silky Intense Bases

We have exciting news for you ahead of our scheduled launch in September.  This is due to our rapid growth and the huge demand for our amazing Silky Colour Brand.

We are now excited to launch our new improved Silky Colour Intense Bases.

The benefits of the new shades - 5.0, 6.0, 7.0, 8.0 and 9.0 – are more intense than the previous ones and gives better coverage on white/grey hair, increasing longevity and the enhanced refraction will result in brighter and more vibrant results.  A 10.0 will be available from October – we will advise you as soon as in stock!

The improved formulations are now available. If your current stock colours in the intense range have a manufacture date of April 2017 onwards you may have already started to see the enhanced benefits.

Please see below for a usage guide – this refers to the COLOUR INTENSE BASES ONLY.

If previously using mixing ratio 1:1 (3% / 10 Vol) If previously using mixing ratio 1:1.5
Change to a mixing ratio of 1:1.5 (6% / 20 Vol)

Using a higher Vol allows the colour to penetrate deeper giving longevity to the colour.

This new method is in line with other colours in the Silky range. It is also much more cost effective for the salon.

Move to a lighter tone (only for COLOUR INTENSE BASES/.0 line).

E.g. if the previous result was obtained with a 5.0, we now recommend using 6.0 with the new formulation.

These improved intense bases now are TRUE TO SWATCH so we recommend to do a consultation on every client before application.

If you wish to place another order or take the NEW Silky Intense Base STARTER PACK of 4 of each 5.0 to 9.0 and receive 2 x 6% FOC at a discounted price please call Salon Promotions Ltd on 01282 444900 or click HERE

If you would like any more Silky information please call your educator or email info@salonpromotions.co.uk or Kathryn.everett@salonpromotions.co.uk (Education Director).


Hot Tools 24K Curl Bar Bundle Promotion

Purchase 3 Curl Bars (any size) Receive 3 Neal & Wolf GUARD FREE

Purchase 6 Curl Bars (any size) Receive 6 Neal & Wolf GUARD FREE

Purchase 8 Curl Bars (any size) Receive 8 Neal & Wolf GUARD FREE

How To Purchase:
Please contact your sales consultant or Salon Promotions head office on 01282 444900.

ikoo E-Styler Promotion

ikoo E-Styler Promotion
Purchase One E-Styler Receive One Metallic Brush Free


Cloud Nine Summer Promotion 2017


Buy any Electrical product (excluding the micro iron) and receive ...

1x Cloud Nine Beach Bags
1x Paddle Brushes

Contact your sales consultant or call Salon Promotions on 01282 444900 to purchase the deal.





Meet Our First KeraStraight Star: Kathryn Everett


from KeraStraight official website:

Here at KeraStraight, we are fortunate enough to work with some truly talented stylists and fantastic figures in the industry. Each month we’ll be featuring one of our KeraStraight stars, to show our appreciation to them and highlight their talents to you.

From her Mother’s salon to touring Europe with some of the world’s leading hair brands, Kathryn is a hair industry force to be reckoned with. It is people like Kathryn who we not only respect but are also responsible for the education of so many fantastic experts out there. That’s why we reached out to her really get to grips with what it takes to be an educator, how she came to be in her current position, and how she came to find KeraStraight.

You’ve got such a wealth of experience in the industry, tell us a little about your journey

It all started being trained by my Mum. After 15 years of hairdressing working on the shop floor, I got to the point where I thought either I needed to change my career or have a baby. I went for the career, and to take on trainees in the salon my Mum and I undertook an internal and external assessors award and teaching course.  I also studied advanced science of hairdressing, and together this gave me a really great scientific foundation of knowledge  — I’m a bit of geek. With my NVQ and degree I thought, hang on a minute I’m not using all of these qualifications, I wanted to do some form of education. For me, that lightbulb moment when someone just ‘get’s it’ is something which I wanted to help people achieve on a daily basis.

Throughout my career, I’ve worked with some of the world’s leading hair brands such as Fudge, Shiseido and Joico, and Zotos. Doing a mix of educating other professionals, other educators, and show work meant that I was fortunate enough to travel all over Europe — which was fantastic. However, I got to a point where I wanted to be at home more, for my and my husband’s sake. On my return, I was approached by Salon Promotions, of which I am now Director of Education.

Wow, that sounds incredible! Now you’re the Director of Education at Salon Promotions, what does your day-to-day job usually consist of?

It really depends, it’s always varied! So we have lots of different current accounts and are always on the lookout for new ones. I’ve just moved into a new position now, where I am mostly looking after key accounts and managing the other educators working to help grow through education. So we do ½ day sessions of theory or practical on our ambassador/experience days. Located in Yorkshire and Lancashire we allow the stylist a great opportunity to really see how the product works both in theory and in a practical sense. We feel that professionals really need to experience the products, as it’s all about trying to assist and grow the professionals’ knowledge as well as sell the brand.

So how did you come across KeraStraight?

My boss approached me and, honestly, I really wasn’t keen at first — I thought it was just another Brazilian Blowdry. But when I did my research and saw it was completely formaldehyde free I had to meet the team. Jez is just fantastic and really showed me the potential of the treatment. It’s nothing like a Brazilian blow dry, the technology can mimic it but it doesn’t have the damaging aspects, so for me, it was an instant winner.

It’s really gone from strength to strength: people absolutely love it and want to get their hands on it. KeraStraight is a treatment that I know I will never have a problem with when I go into the salon. Despite it being very simple, there is such a difference between reading the instructions and receiving education. It’s the little things, like why a client should wear a cap, not just how to wear it, which can only come from my 30 years of experience in salons and the hair industry.

What makes a brand stand out to you?

For me, user friendliness is key. I look for brands which do what they say on the tin, and for salons, of course, it’s all about value for money. They want to build their business, so brands that want to help them achieve this always do well. Where KeraStraight is concerned, it’s so easy to use and so multifunctional because it can be used on all hair types. It doesn't demand a professional to down all tools or stop doing other work while they are applying it: you can always do a colour or cut in between development times, which really maximises the treatment’s value for money.

What KeraStraight secrets can you share?

To give a good KeraStraight it’s all about the preparation. It’s so important to make sure that the client is always 100% aware of what they’re actually having. A lot of people think KeraStraight will give you an iron finish, but that you have to create it with irons themselves. Explain to your client how it will benefit the hair in terms of strength and manageability rather than delivering an iron finish. The consultation is key: assessing whether their hair is porous or not will make all the difference. No matter how long you might have been styling someone's hair, this assessment phase is essential.

Also, aftercare is vitally important. Make sure your client takes away a shampoo and conditioner with them — you wouldn’t buy a TV without a guarantee and to me this is exactly the same. Including this and their first blow dry into the overall price will ensure that your work is being performed and will be maintained to the highest level.

What would you say the key benefits of KeraStraight are?

It’s the decreased blow dry time. If you’ve got a client that’s got naturally wavy and full hair they should have the KS full Ultimate service, it’s like putting the hair on a diet. The full treatment narrows the hair down and allows the stylist to have an easier work, preventing them from having to overheat it afterwards to try and flatten it. It’s also easier for the client to maintain, and when your client is your advertisement it’s the perfect solution. People don’t come every week for a blow dry so you need their hair to look like it’s salon ready every day.

And finally, what’s your personal favourite KeraStraight product?

I love the Protein Mask because you can sell it for all seasons. I am a client that doesn’t need the full ultimate system, but when I go on holiday I do get frizzy hair. So this is why the mask is fantastic, because it lets me keep my volume and gives me the ability to restrain the humidity build up that comes with foreign climates. With the mask, my hair looks fabulous from the day I go to the day I get back. It seems to give me that added protection against the heat.

Thanks so much for chatting to us Kathryn! We have loved working with you over the years, and cannot wait for many more to come.


Does Olaplex work? A case study from the Salon’s perspective

Does Olaplex work? A case study from the Salon’s perspective

From Kim Kardashian’s showing off her new silver blonde using Olaplex, to extensive coverage in high end magazines such as Vogue, I think we can all reach the conclusion that Olaplex really works. It is a real game-changer. This is certainly great news for all users of Olaplex; we are all getting prettier hair. But how about for salons? How does it work out for them with this new ground-breaking product? We talked to one of our top clients, David Thomas:

David Thomas Hairdressing is a high-end hair salon in the centre of Preston in Lancashire. David shared with us his success story with Olaplex. The brand truly has helped his salon business in every way.

His story on Olaplex however was not a smooth one to start with. David has stocked the brand since Christmas last year, but he never had a chance to look into how to take advantage of the product properly. In May this year, David was determined to make a change. He introduced an innovative scheme for all his staff as an incentive to sell Olaplex. As well as commission earned by selling the product, staff also receive a bonus for each Olaplex service they provide.

Sales shot up 20% because of David’s well planned strategy. In addition, Olaplex treatments have actually saved a big chunk of cost on colour as well. Besides having more happy customers, the vibe and morale has changed completely for all the staff at the salon.

This is one of the very best examples of how Olaplex can bring changes to both customers and salons. With a proper strategy, everyone can enjoy the benefit of this game-changing product.

Neil Capstick, Managing Director of Salon Promotions, with more than 20 years of experience in the industry, says he has never seen a product like Olaplex. He is very proud to offer it to the North of England and is keen to share this success to all salons in the area.

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