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KeraStraight Online Tutorial with Laura

Watch this KeraStraight Online Tutorial by Laura Elliot, Salon Promotions Education Manager. 

New Education Brochure

We are very excited to release our new 2019 Education Brochure.
Please download the brochure here:

Education Brochure 2019

Neäl & Wølf Colour has arrived

Our customers have spoken, and we listened! After years of extensive research and development to be sure that we are creating the perfect product for our customers, we are excited to announce that our Colour range is now available.

Colour, created by the team who brought you HARMONY and BLONDE, has been developed to help professional stylists and colourists to achieve vibrant, luxurious and long-lasting colour, and is ready to help salons transform hair with extraordinary results.

Colour features remarkable benefits, such as Vitamin C, easy application, uniform results, 100% grey coverage, a vivid finish with natural gloss and long-lasting colour, all in 129 ready-to-use colours that when combined create 169 stunning shades. Furthermore, the combination of these benefits ensures hair can withstand intensive damage, whilst maintaining its health.

To support Neal & Wolf salons, we have developed a comprehensive range of merchandising and educational material to support the launch of Colour, helping you to inspire customers and get the very best results. Not only this but in partnering with a well-known and trusted luxury haircare brand, you’re assured that your client’s hair is getting the best treatment.

Neil Capstick, founder of Neal & Wolf says: “The Neal & Wolf brand was established with salons in mind, and all of our products are tailored to give stylists exactly what they need. Launching our own Professional Colour range felt like the natural next step to ensure that we can give salons access to products that can help them achieve the very best results across the board.”

“We worked relentlessly to develop the new Professional Colour range, harnessing our experience, gained over 30 years in the industry. We’ve developed a unique collection of products to create rich and lively colour while also maintaining healthy hair, bringing the signature Neäl & Wølf quality that customers love to salon colouring.”

Whatever colours or hairstyles your clients desire, Neal & Wolf Professional Colour promises to keep your salon and stylists ahead of the trends.

Colour will be available in Neal & Wolf salons from January 2019. Click here to find out more:

Contact info@salonpromotions.co.uk for more information.

Caviar Essence Step By Step

View the latest Step by Step guide from Alterna here:
Caviar Essence Step by Step Brochure

Salon Promotions December Trading Dates

As we are approaching the busy Christmas retail period we just wanted to make you aware in good time of our dates for Christmas trading to ensure you have adequate stock and colour.

Please allow for potential adverse weather conditions and order sufficient stock to see you through the Christmas and New Year period. Please put the following dates in your salon diary to help you plan your stock ordering for December:


Company closes for Christmas - Friday 21st December 2018 at 5:15
Company re-opens – Wednesday 2nd January 2019 at 08:45

Olaplex No.4 and No.5 Features and Benefits

Download the No.4 and No.5 features and benefits fact sheet here:
Olaplex No.4 and 5 fact sheet

Olaplex No.4 and No.5 are coming

It is official! Olaplex No.4 and No.5 are coming!

We are expecting them to arrive with us soon.
Contact your sales consultant to place your order or to find out more. 

Alterna Caviar Restage Then and Now

"Transformation after just one use"
New look, same transformative formals

View the below brochure to see The Alterna comparison then and now chart.
Click here to see the new brochure CAV_Restage_Product_Comparison_EMEA

⭐⭐The Ultimate Neäl & Wølf Retail Display Goal! ⭐⭐

Join the 833 Salons who are already benefitting with high-profit margins from their stand.

You can create your own retail stand or you can purchase our standard display with Neäl & Wølf branded header board.

Standard Stand Dimensions
Height: 2,028.10mm
Width: 638mm
Depth: 480mm

Wide Stand Dimensions
Height: 2025.60mm
Width: 886mm
Depth: 400mm

You can get the wide retail stand for free when you an introductory offer. For details please contact our HQ on 01282 444900.

Neäl & Wølf have won the Hair Awards 2018!

We have some good news!

Neäl & Wølf Amplify Volumising Shampoo and Conditioner have been awarded for "Best Volumising Shampoo & Conditioner" in the prestigious The Hair Awards 2018. 

The Hair Awards are the largest consumer-tested hair products and services awards and they are now in their 12th glorious year. In 2018 they have received over 1,000 entries, so the winning slots were hotly contested and the win should be all the more celebrated

Alongside the winning entry, Neal & Wolf products were also shortlisted finalists in 4 other award categories. They were:

Best Daily Shampoo and Conditioner
Ritual Daily Cleansing Shampoo and Conditioner

Best Volumising Styling Product
Volumising Mist Uplift

Best Shine Spray (Styling Product)
Glow Super Shine Spray

Best Intensive Shampoo and Conditioner Treatment
Harmony Intensive Care Shampoo and Conditioner


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